Sye - Organic Content for Coaches and Business Owners

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What you get working with us

We help you decide what should be created, improve how you communicate it, handle the production, then use the response to make the next round smarter.

Direction

Everything starts with making sure the right content is being made in the first place.

Content auditWe go over your content to see which topics, formats and messages are actually earning attention, where you’re falling short, and which angles you haven’t even covered or discovered.
Audience researchWe analyse your demographic to understand their problems, objections, questions, and the language they repeatedly use. Good content usually starts where your expertise overlaps with something they already care about, in a language they understand.
Market and outlier researchWe go over your competitors and other creators in and around your market, with extra attention on videos performing far above their normal baseline. Outliers matter because they reveal where audience demand is stronger than the channel itself would normally predict.
Content strategyWe dissect all of our research into a hyper personalised and specific strategy targeted towards your business, with the sole goal of driving more qualified leads. The goal is to fill your calendar with people worth your time, coming to you pre-sold and pre-nurtured by your organic content.

Creation

Once the direction is clear and the strategy is set, we start creating and producing.

IdeationA broad topic isn’t a video yet. We narrow it into a specific promise, problem, opinion or angle targeted towards your ICP.
Framework establishingWe put high converting frameworks in place to help you create the exact type of content that sells. That means scripts built to sell, or frameworks that keep your content authentic while it still works as a sales asset.
Recording guidanceThroughout filming we help standardise your setup: framing, lighting, audio, and your recording space.
On-camera coachingWe work on clarity, pace, emphasis and delivery. The goal isn’t to make you sound scripted, it’s to make the strongest parts of what you already know easier to follow and harder to scroll past.
Batch recordingWe organise content into focused recording sessions, so you get volume without living in front of a camera, and your time is used efficiently.

Execution

Once the footage is recorded, we take responsibility for turning it into finished content.

ProductionFrom editing and pacing to sorting through the footage, we build everything around attention and clarity rather than adding edits to look fancy. The best content removes friction between the viewer and the idea. Following that, we make content that fits your brand, explains the concepts clearly, and positions you as an authority, so it qualifies and sells.
PackagingWe handle the presentation around the content, including graphics, thumbnails and titles built to earn impressions on YouTube and stop Instagram scrollers.
Quality controlEverything is reviewed for consistency, clarity, messaging and technical issues before delivery. We check it against the standard we promised before anything reaches you.
DeliveryFinished content is organised and ready to publish, without leaving you managing editors, chasing files, or assembling the final pieces yourself.

Growth

Publishing gives us the information needed to make better decisions next time.

Performance reviewWith specific KPIs and pointed tracking of your videos and their conversion to sales, we look at the signals that tell us what works and why it works. Then we double down on those aspects and refine them, to make organic content your most powerful sales asset.
Continuous testingWhen something works, we look at what can be expanded, reframed, followed up or tested from another angle, rather than immediately moving on to something completely different.
Next-cycle planningEverything we learn feeds back into the next pieces of content, making sure the content improves more and more, and your sales stack up even further.

What our clients said

Straight from the people we produce for.

Who you're working with

I'm Mohammed Fallahi, CEO & Founder of Sye Editing Services. I've been working on this venture for over 5 years now, collaborating with YouTube channels & business owners with audiences in the millions to make content that drives qualified leads instead of views.

That experience taught me that performance rarely starts in post-production. The topic, audience, angle, and message are usually doing most of the heavy lifting before the camera even turns on. That's why our work starts before the edit. We help shape the content, improve how it's communicated, then take responsibility for producing it.

And you work directly with me throughout the process.

Questions

I don't know what I'd talk about.

That's phase one, and it's where most people are stuck. You already answer these questions on sales calls. We pull them out and turn them into videos.

Do I need to be good on camera?

No. You need to know your subject. Most people are stiff for two or three recordings and normal by the fourth. Rambling, restarts and dead air are our problem.

What gear do I need?

A recent phone and a room that isn't echoey. If anything's worth buying it's a microphone, and we'll tell you which one so you don't end up with a shelf of gear you never use.

How much of my time does this take?

A call at the start, then the recording. That's usually one sitting covering several videos.

How long before it does anything?

Organic doesn't switch on like an ad account. The first videos tell us what your audience responds to, and it sharpens from there. Anyone promising you numbers in week two is guessing.

What does it cost?

Depends how much you publish, so a number on a website would be a guess. You'll get a real figure on the call, before anything's agreed.

I already have footage sitting on a drive.

Send it. It's the fastest way to see what's already working and what isn't.

Book a Call

We go through what you sell and who you're trying to reach, then work out what's worth recording first. If it's not a fit, you'll hear that instead of a pitch.

Book a Call

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